An edition of Public communication campaigns
(1981)
Public communication campaigns
by Ronald E. Rice and William J. Paisley
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Table of Contents
Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin
Campaign experiences from the field: Antismoking campaigns / Alfred McAlister. Heart disease prevention / Nathan Maccoby and Douglas S. Solomon. Family planning communication campaigns / Shahnaz Taplin. Communication efforts to prevent wildfires / Eugene McNamara, Troy Kurth, and Donald Hansen. Campaigns to affect energy behavior / Barbara Farhar-Pilgrim and Floyd Shoemaker. Mass media in political campaigns / Steven Chaffee. Mass campaigns in the People's Republic of China / Alan P.L. Liu
Putting theory into practice: Shaping persuasive messages with formative research / Edward Palmer. Evaluation of mass media prevention campaigns / Brian R. Flay and Thomas D. Cook. Mass media information campaign effectiveness / Charles Atkin. A social marketing perspective on campaigns / Douglas S. Solomon.
Edition Notes
Bibliography: p. 293-313.
Includes index.
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| December 8, 2023 | Edited by MARC Bot | import existing book |
| June 15, 2022 | Edited by ImportBot | import existing book |
| February 5, 2019 | Created by MARC Bot | import existing book |